I’m an experienced and passionate social entrepreneur, committed to improving one of the most precious, and most challenging human experiences: the last stage of life.
With the ongoing impact of COVID-19 and natural disasters, the Royal Commission into aged care, the issue of death and dying has been very much on the front page. Yet it remains something family and friends shy away from discussing, especially how they can make the final stage of life as positive as possible. All too often, people are unprepared for their end-of-life stages and experiences. We do too little, too late.
I bring a blend of personal and professional experience to my role at Violet. My personal experience of losing my husband shortly after my third child was born gives me first-hand insight into the world of death and dying, while my deep consulting experience developing purpose-led brands and businesses keeps Violet on track as a national purpose-driven organisation.
Violet is a national not-for-profit organisation, providing information and support to people to navigate the last stages of life, and the grief and loss that accompanies it.
Skills & Expertise
- Purpose-led creative strategy
- Adaptive leadership
- Human-centred design
"This process has given me the rare and precious opportunity to stop and think about what I need. I’m so grateful, and so ready, for the opportunity."
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